Colgate Kids Cavity Protection Toothpaste, with a great bubble fruit flavor, is gentle on tooth enamel and clinically proven to fight cavities. Plus, it has a bubble fruit flavor that encourages regular brushing for a lifetime of bright smiles. This Colgate Kids Cavity Protection Toothpaste is ADA (American Dental Association) accepted. This kids toothpaste is also gluten- and sugar-free. At Colgate, we make products that promote healthy smiles. Not only because having a healthy smile is important to your overall health, but because when you have a healthy smile, you actually smile more – and that’s a powerful thing. Smiles are the simplest form of optimism, something we need now more than ever. That’s why we’re championing optimism – we are committed to creating a healthier planet and working every day to create healthy smiles for all. Everyone has the right to a bright, problem-free smile. That’s why we’re committed to raising oral healthcare standards everywhere. Whether it’s building healthy new habits as kids or learning something new from the experts, we’re here to give your oral health a boost.